It's a highly competitive environment out there on the news stands. Every morning we go head to head with the national papers competing for readers in North Wales.
Delighted to say that we keep winning - we are still by far the best read paper. But it's important to know all about the competition and my splendid colleagues in marketing have suggested that the best way to get inside their heads is to pretend to be them...
"Right then, what's shaping up for tomorrow's paper?
Well we've got a really exciting story about Rooney's girlfriend. Apparently she's been shopping and has bought a new handbag.
Excellent - but do we have pictures?
Yes, you can clearly see her coming out of the shop with the bag - it's inside a carrier bag with the shop's name on it.
Fantastic - that's the splash sorted, what about page three?
Picture of a lassy with no clothes on?
Aye, that'll do."
No, I'm being unfair. Our tabloid colleagues do a fantastic job - and write cracking headlines - but I hope you'll agree that there's more to news than sex, celebs and shopping.
As for tomorrow's paper, we are planning to lead with the dramatic collapse of the trial of the Criccieth guest house owner accused of shooting two brothers.
There's been a shock rise in the level of knife crime in North Wales.
And we have the bizarre story of a chap who was told to hand back a retirement bonus ...because it belonged to another employee with the same name.
Tomorrow night I'm off to the Gwynedd business awards at Caernarfon.
It's going to be a long day. Thursday always starts with my Welsh lesson which is far and away the most exhausting two hours of the week. When you're the only kid in the class there's no time to stare out of the window.
Anyway, that's yer lot... tara rwan, nos da.
